春分,是春季九十天的中点。这天太阳直射赤道,全球几乎昼夜等长。春分的这些特点可用于撰写借势文案,同时,春分时节的民间活动和民俗,也是各品牌借势营销的素材。
常见的春分民间活动有放风筝、簪花喝酒、野外挑野菜;民俗则包括竖蛋、吃春菜、粘雀子嘴、春祭等。
对于文案创作而言,“春天”是个不可忽视的元素,围绕“春”能创作出许多精彩文案。
根据匠友们在后台的反馈与留言,我们为部分行业撰写了现成的春分文案,希望能给大家带来灵感,我先抛砖引玉啦~(你们的精彩留言,留言区见
![图片[1]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319143937115.gif?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
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1、服装
朋友圈里赞不绝口的春光,不如亲身出门成为风景
![图片[2]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223938934.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
2、花店、每周鲜花
春意易逝,但鲜花能日日焕新
![图片[3]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223938406.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
3、丰胸、整形
勇敢告别平淡,让春光泛起涟漪
![图片[4]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223938954.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
4、种草社区、购物APP
你发现的春色,亦是他人钟情的色彩
![图片[5]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223939818.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
5、通用型
别因虚拟世界,忘却身边的盎然春意
![图片[6]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223939404.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
6、情趣用品
今晚,只想与你共享这春色
![图片[7]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223939816.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
7、灯具、家饰
他人眼中的美景,不及你在我心中闪耀
![图片[8]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223940710.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
8、化妆品、护肤
取一抹春色于脸庞,添一份自信在心底
![图片[9]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223940509.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
9、旅行
都说攒够财富才有春天,其实先去远方能邂逅更美的春色
![图片[10]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223940187.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
10、人资、招聘
不为满眼春色所动,只为你的出众买单
![图片[11]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223941210.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
11、理财
“春种一粒粟,秋收万颗子”
![图片[12]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223941700.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
12、包包
装得下世间美景,容得下你的严苛要求
![图片[13]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223941416.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
13、家居、装饰
你尽情外出赏春,我们帮你把春天留在家中
![图片[14]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223942482.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
14、婚恋网
相伴余生,不止于春日时光
![图片[15]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223942421.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
15、安全套
今日,阴阳调和正当时
![图片[16]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223943219.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
16、汽车
无人能阻挡春暖花开,随心而行
![图片[17]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223943485.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
17、香水
把春天穿在身上,吸引万千目光
![图片[18]-春分文案已备好!直接拿去用就行!-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250319223943674.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
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