汽车文案领域,诞生过诸多经典之作。像陈绍团、林桂枝这些前辈大咖,更是奉献了不少令人眼前一亮的佳作。
近期整理的汽车相关文案里,这10组或许最值得大家手抄记录。
1
凯迪拉克
![图片[1]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318104746501.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
并非所有的锋芒,都会因功成名就而变得迟钝。
![图片[2]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184747244.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
并非所有的意志,都会因备受尊崇而逐渐消退。
![图片[3]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184748669.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
并非所有的刚毅,都会因身处奢华而变得柔软。
![图片[4]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184749122.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
并非所有的雄心,都会因拥有财富而慢慢老去。
2
JEEP 活彻底
![图片[5]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184750861.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
活得彻底,
因为时光不会让你回头。
——时光篇
![图片[6]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184751243.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
要么在梦里去,
要么和牧马人一起真正去。
——灯篇
![图片[7]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184752800.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
再强烈的渴望,
也比不上实现它的力量。
——鱼篇
![图片[8]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184753221.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
那些先奔赴远方的人,
我就是远方。
——鸟篇
3
奥迪A8L
![图片[9]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184754331.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
真理能证明一切,
而你能证明真理。
![图片[10]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184755486.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
时间会改变一切,
而你能改变时间。
![图片[11]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184756689.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
权力可控制一切,
而你能控制权力。
![图片[12]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184757211.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
等级能划分一切,
而你能划分等级。
4
梅赛德斯 – 奔驰
![图片[13]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184758475.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
经典既是圣洁的象征。
经典也是邪恶的体现。
![图片[14]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184759301.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
经典需要时间的沉淀。
经典又蔑视时间的限制。
5
凯迪拉克SRX
这组作品被称作“史上最长标题”,是大神陈绍团的杰作,可惜未能发布。
![图片[15]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184800904.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
只见巅峰峭壁直插云天,雄鹰在长空翱翔,山风强劲呼啸,深涧中飞瀑直下,百丈云梯蜿蜒,山道连绵不绝,却不见应酬、红绿灯和股市行情。
![图片[16]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184801520.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
只见万里长滩上,皓月当空,鸥鸣声宛如歌声,朔风刚劲有力,巨浪似飞雪翻腾,崖壁如刀削般陡峭,惊涛拍打着海岸,却不见应酬、红绿灯和股市行情。
![图片[17]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184803628.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
只见瀑布飞流直下,如白练垂挂天际,气势磅礴,烟波浩渺,巅峰峭壁耸立,百丈云峰相连,山峰连绵起伏,却不见应酬、红绿灯和股市行情。
6
jeep 2500
这组文案以怀旧为主题。
![图片[18]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184804693.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
曾经,我们总是不顾一切地往前冲,从不回头。
![图片[19]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184805251.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
那时,我们的情感都写在脸上。
![图片[20]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2025/03/20250318184806208.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
当年,我们总习惯双手插兜,仰望天空。
![图片[21]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](87debb16eacf4f528a875f7f4c817613.jpg)
有一条只能向前的路,叫时光。
7
奔驰GL级豪华越野车
这组文案化用了《孙子兵法》中的语句。
![图片[22]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](8d9f3a70c76f430e8916e12c65b74587.jpg)
如天地般无穷无尽,似江海般永不干涸,临渊峙岳,生来便气势磅礴。
![图片[23]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](84279434188948618db277a3039ce8e5.jpg)
快如疾风,静如森林,势如烈火,稳如高山。有所依仗,方能纵情天地。
8
讴歌
![图片[24]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](f326bda9616a4797a249b28a92198bc3.jpg)
以拒绝传统作为自己的传统。
![图片[25]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](9c9b3e3269ea4b64bf5f0c067ff9aa98.jpg)
何妨自我欣赏。
![图片[26]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](d1ae3b7d9d1f46ae997133d9a6cce20b.jpg)
非凡之道。
![图片[27]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](17584415ada14af68eead1b5820e605c.jpg)
何必在意是否曾相识。
9
jeep75周年
![图片[28]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](d4e0bef695cb4b4cbb9f3ece94151ec7.jpg)
我的生活,不只是蜷缩在狗窝里,天啊,如果没有你,该多么无趣。
![图片[29]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](393f16563ed14bf581002477c32ce7c6.jpg)
那天你在草原上出现,把我吓得一整天都不敢下树,后来才发现,我们竟能成为朋友,如果没有你,该多么无趣。
![图片[30]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](332dfb2fa6784465af9ce6f1e4d413a8.jpg)
还记得那天在水里捕鱼,你突然冲进河里,着实把我吓了一跳。如果没有你,该多么无趣。
10
其他
![图片[31]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](8983a7124a32439cb50f7fee24d7e9ba.jpg)
停下来,体验一下醍醐灌顶般的迷醉。——奔驰SLK跑车
这组文案出自文案大神林桂枝之手。
![图片[32]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](ca5eddc2e55845ffbd276b63e816a2c7.jpg)
前所未有的体验,源于过往的所有积累。——奔驰S级轿车
![图片[33]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](7928aa5878ed432ea8b270e9a988775b.jpg)
与所有平庸的产品划清界限。——奥迪A4
![图片[34]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](06c4ef963d84451c9435777fba545c47.jpg)
不再谈论山、峰、滩、沙、水、冰、雪泥,只想聊聊自己。——jeep
![图片[35]-这十组堪称经典的汽车文案,非常值得手抄记录。-精准获客](0967aab322df471585d71b39f908745d.jpg)
雄性的退化是这个时代的悲哀,好在有凯迪拉克。——凯迪拉克
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