对于腾讯广告投放,不论是运营者还是广告商,大多都不陌生,然而,他们在实际操作中会碰到形形色色的问题。
按照腾讯广告投放的阶段,即冷启动期、起量期、稳定期和成熟期来划分,每个阶段面临的问题大致能够明晰。比如在冷启动期,最大的难题便是难以起量,即便调整素材或者定向等,也难有显著改观;起量期通常面临的是账户虽起量但转化数据不佳,转化成本居高不下;而到了稳定期和成熟期,则会出现客流量下滑、成本波动等状况。不管怎样,我们都要回归到根本逻辑上,把基础建设做好才最为关键。今天,就来和大家一同探讨腾讯广告投放的底层逻辑。
首先,我们需要弄明白哪些因素会影响腾讯广告投放的起量。在日常投放中,根据经验我们会发现,无论在哪个行业,单账户都很难获取高流量或者稳定的转化数据。实际上,这其中一个影响因素便是账户数量。另外,在实际投放广告时,版位的选择与搭配会影响流量的精准度和高低;腾讯广告发布后,线上广告的数量也会影响收单能力;最后,单个腾讯广告的竞争力,对整个账号的竞争力有着重大影响。
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9A+lMkRWRWO1kZqxKuLkVlMwhi9JjoCmsdSL2h9LVhLePpX3xDt42G4tpa51plEyyeQbw4W9m167qOc4ZoE/PKhFH6jNnyEW4DTBfXxpb74ebwG1YIw9kOUkRLnNlqwmIiDYmvD2GnJh9Io91BeHHY+QxOELaMOsZlVH+m/sRc1BVb6W4SKM0uPcmLyM0PUgMuv/p9UCdZH3bf9D9zDvsfWfx3bg2
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