举办一场活动,关键在于对活动进行全面把控。我们可以形象地将策划和举办活动比作策划一场现场直播表演,不管是普通会议、公司活动、会展活动,还是其他营销活动,都是如此。
那么,怎样策划一场活动呢?活动策划方案的流程该如何构思呢?
下面以新品活动策划执行方案为例。
1. 活动整体思路
2. 活动运作策划
3. 现场执行策略
4. 预算经费方案
5. 活动效果预期
6. 应急预案及其他
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