B 站起飞究竟是什么
起飞乃是 B 站用于视频、直播间、动态以及活动推广加热的工具。通过使用起飞进行推广,能够迅速且有效地将视频内容或者直播间展示给那些对此感兴趣的用户,进而拓展商品的单宣效果等。
![图片[1]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/10/20241011122527834.png?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
B 站的商业起飞是面向企业品牌号和花火商的一种商业推广模式。其具备精准定位目标人群、自由出价、自主掌控以及实时同步的数据报表等优点。借助 B 站商业起飞,品牌主能够获取出价建议并向定向目标人群推送,从而有力地提升转化率。
B 站起飞的作用涵盖以下几个方面:
1. 提高稿件内容的播放量以及互动数据。
2. 增添商单品的宣传收益。
3. 凭借高能链接或者文字超链接蓝链,达成对第三方平台的引流,吸引更多的客户。
![图片[2]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/10/20241011202527656.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
B 站起飞的展现形式
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B 站商业起飞投放操作手册
尚未开户的品牌主需先与我们取得联系以精准获客
开通账户后才可登录后台。
创建流程:新建计划——新建单元——新建创意——提交审核——投放中
![图片[12]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/10/20241011202531863.jpg?imageMogr2/format/webp/interlace/0|watermark/1/image/aHR0cDovL2ppbmd6aHVuLTEyNTYzNTAxMzMuY29zLmFwLXNoYW5naGFpLm15cWNsb3VkLmNvbS90dS_lupXoibJsb2dvLnBuZw/dissolve/100/dx/0/dy/10/gravity/southeast/scatype/3/spcent/32|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/28/fill/IzAwMDAwMA/dissolve/20/shadow/5/batch/1/degree/20)
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兴趣定向:行为兴趣意向定向分为视频关键词兴趣和视频分区兴趣这两种数据类型,以标签的形式予以提供,用于确定广告的受众群体。
视频关键词:这种定向方式适用于在视频详情页面投放广告。
a、匹配:广告会出现在包含与所填写的关键词相符的视频标签之下。例如,若填写的关键词是“日语”,广告将会出现在带有“日语”标签的视频播放详情页中。
b、模糊匹配:广告会模糊地出现在包含与所填写的关键词相符的视频标签之下。例如,若填写的关键词是“日语”,广告将会出现在包含“日语”或者“日语教育”等标签的视频播放详情页中。
粉丝关系:还能够通过寻找拥有较多相关粉丝群体的 UP 主,来指定将广告投放到这些 UP 主的粉丝当中。可以通过 UP 主主页右侧个人信息中的 UID 来获取 UP 主的 MID。
管理人群包,即依据内容标签属性对目标用户群体进行定向
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创意页面属于对外展示的关键内容,对用户的初始印象起着决定性作用。创意的质量直接影响投放效果,其中包括标题和创意封面的选取都极为重要。
创意封面通常是系统自动呈现的视频的首帧画面,也能够依照需求替换为本地素材的新封面图。标题和描述属于展示在视频下方的文字内容,需要具备充足的吸引力,以提升点击率。
在创意页面投放设置方面,建议点击“添加创意”,创建若干不同风格的创意来进行测试,也就是采用 A/B 测试的方法。依据测试结果,可以将效果良好的创意延长投放时间,而效果不佳的则进行调整或者暂停。
设置好创意页面后,点击右下角的“保存并推出”按钮,系统将会自动跳转至创意页面。在此能够查看新建创意的审核状态。一般而言,审核结果大概会在约 30 分钟左右得出。外部标注是 2 个小时内完成审核,但具体还是要依据哔哩哔哩审核部门的工作时间来确定,通常在 10 点至 19 点之间。
B 站商业起飞投放案例参考
![图片[31]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852264362.jpg)
![图片[32]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852351510.jpg)
![图片[33]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852415481.jpg)
![图片[34]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852426352.jpg)
![图片[35]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852489039.jpg)
![图片[36]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852548487.jpg)
![图片[37]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852523408.jpg)
![图片[38]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852625839.jpg)
![图片[39]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852668760.jpg)
![图片[40]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852628187.jpg)
![图片[41]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852799769.jpg)
![图片[42]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852776702.jpg)
![图片[43]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852835533.jpg)
B 站起飞账户优化建议
![图片[44]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852887862.jpg)
![图片[45]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852979767.jpg)
B 站起飞合作流程
![图片[46]-B站广告商业起飞的详细介绍/B站商业起飞推广投放的操作指引-精准获客](852969790.jpg)
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