前文：信息流产品介绍及搜索广告搭建教程
百度信息流推广—广告创建流程
1、信息流推广平台入口：登陆一站式投放平台（www2.baidu.com），点击进入“信息流推广”
![图片[1]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112409391.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
2、计划新建入口：信息流推广平台-推广管理-推广计划-新建计划
![图片[2]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112427747.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
![图片[3]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112447529.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
创建推广单元-流量选择
![图片[4]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112638128.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
创建推广单元-定向设置
![图片[5]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112707942.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
创建推广单元-投放出价
![图片[6]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112727136.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
创建创意-基本信息设置
![图片[7]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112748784.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
创建创意-程序化创意设置
![图片[8]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112804736.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
创建创意-自定义创意设置
![图片[9]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112822640.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
创建创意-创意预览
![图片[10]-百度推广账户-信息流广告搭建教程-精准获客](https://cos.jingzhunhuoke.net/wp-content/uploads/2024/07/20240712112846517.png?imageMogr2/format/jpg/interlace/1|watermark/2/text/57K-5YeG6I635a6iLWppbmd6aHVuaHVva2UubmV0/font/dGFob21hLnR0Zg/fontsize/36/fill/IzAwMDAwMA/dissolve/15/shadow/5/batch/1/degree/20)
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前文：信息流产品介绍及搜索广告搭建教程
1、信息流推广平台入口：登陆一站式投放平台（www2.baidu.com），点击进入“信息流推广”
2、计划新建入口：信息流推广平台-推广管理-推广计划-新建计划
创建推广单元-流量选择
创建推广单元-定向设置
创建推广单元-投放出价
创建创意-基本信息设置
创建创意-程序化创意设置
创建创意-自定义创意设置
创建创意-创意预览
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